The Powertool Shed

Author: Richard E. Sall, MD
ISBN: 1419630547

Richard E. Sall’s Straightjacket follows thirty days in the life of Dr. Joe Grady, a resident surgeon at Detroit General Hospital, who is obliged to complete ten major surgical cases within this time frame in order to gain his residency certification.

This is the punishment meted out by Dr. Frank Rizzo, also known as “little Hitler” to many of his colleagues, and the hospital’s chief surgeon, as a result of Grady refusing to go along with a request made by the hospital’s chief administrator, Arthur Williams, to give pain medication to a patient who was a known drug seeker. Apparently, one of Gray’s colleagues had initially refused to prescribe medication after discovering during a statewide pharmacy research that the patient had 3600 hydrocodone tablets filled within a three-month period.

The patient threatened to expose his alleged ill-treatment to the press and this ruffles Williams’ feathers for fear of the bad publicity this may engender. Consequently, Williams summoned Grady to his office and requested that he participate in bending the rules and giving the patient what he wants or as he explains to him, “the hospital is like McDonalds-whatever the patient wants, you give it to him.” However, as we discover, Williams ulterior motive was not exactly for humanitarian reasons, for the bad press could harm his hospital’s fund raising campaign.

Straightjacket presents a candid depiction of life in a big city hospital that will surely resonate with any reader who may have spent some time as either a patient or doctor in a hospital. We also receive a poignant picture of the exhausting medical training physicians endure often extending over a period of seven to twelve years of post-bachelor-degree training.

Sall’s writing style is occasionally jarring as we are given front row seats to the surgical procedures that Gray must perform during his remaining thirty days of residency. Romantic tension is thrown into the mix when Grady falls in love with the beautiful Nurse Linda Marie Jablonski, whose mother suffers from Borderline Personality Disorder. To further complicate matters, Linda’s mother threatens to hire a member of the mob to knock him off if he does not stay away from her daughter. The cast of characters are easy to relate to and the insertion of black humor is at times hilarious, particularly with some of Grady’s dialogue and musings.

The challenge a physician or any member of the liberal professions face when writing a work of fiction is to avoid the trap of “déformation professionelle.” This can be loosely translated as when the craft of one’s profession thwarts decision making. In this case, Sall, who is a practicing physician, doesn’t quite strike the right balance between accuracy and comprehensibility, between too much and too little information. As a result, his overuse of medical jargon slows down the pace and flow of the story.

Nonetheless, Straightjacket succeeds as a good read enhanced by a frank look at the deficiencies of the American health system. In other words, although it may be a work of fiction, this book has a great deal more than it seems to be.

Norm Goldman is the Editor of the book reviewing and author interviewing site, http://www.bookpleasures.com Bookpleasures.com comprises over 30 international reviewers that come from all walks of life and that review all genre. Norm is among the top 1000 Amazon.com reviewers.

Norm also offers an express review service that you can find out more about by going to bookpleasures.com.

There are millions of ads online. The Title of your ad will
either make you or break you as it is the single most important
element of your ad.

More often than not, the Title of your ad will either capture
the attention of your potential customer or get your message
deleted or ignored in an instant. So you need to make it good.

Here are 7 simple, yet powerful techniques to get your ads
noticed in the crowd:

1. Use C l e a r Space in Your Title.

Simply add extra blank spaces in your Title between your words
or letters. This will get your ad noticed.

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letters in every other word or use a capital letter between
every other lower case letter. This is especially effective to
EMPHASIS a point.

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Begin your title line with action words like, “STOP!, LOOK!,
READ”, or key words like, “FREE, SECRET, REPORT”. People will
take notice when they see words like these. Get a FREE list of
Action Words at: mailto:action_words@emailexchange.org

4. Ask A Question?

Questions always deserve an answer and we are taught to respond.

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lose the good-will of your prospects if you lie to or mislead
them.

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Use of all capitals is considered rude on the Internet as it
stands for shouting or angry talk. If used throughout an entire
ad, it becomes difficult to read and appears amateurish.

7. Test Your Title.

Use different title lines to see which one will draw the
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testing!

Make use of these 7 simple, yet powerful techniques to Capture
the Attention of Your prospects and your ads will stand out in
the crowd amongst all the millions of ads that are found online
today.

Stuffed Animals are toy animals stuffed with cotton, straw, beans, and other similar materials. These are an ideal present for a child or animal lover for all gift occasions. They are promotional favorites at children’s games, charity functions, and other events. Popular stuffed animals include bears, wild animals, cats, aquatic animals, dogs, winged animals, primates, marsupials, puppets, reptiles, and farm animals. But teddy bears and sock monkeys are classics that remain the most popular among stuffed animals.

Stuffed animals tend to have a soothing effect. A child needs something tangible and concrete to hold on during a time of crisis, so stuffed animals make a perfect gift for a child going through bad times. Through the centuries, most societies and cultures used stuffed animals for children’s entertainment. Ancient tomb paintings stand testimony to the use of stuffed animals for religious purposes in ancient Egypt and Mesopotamian civilizations. Stuffed animals were often used in plays to represent Biblical animals in medieval Europe. Stuffed animals came to be regarded as an entertainment product in the nineteenth century. These toys assumed the dimensions of an industrial product with the arrival of commercial enterprises. The baby boom of the 1950s created a massive demand for stuffed toy animals.

Founded in 1880 in Germany, the Steiff Company was the first commercial company to produce stuffed animals. The production of stuffed animals has been steadily increasing over the years. The earliest stuffed animals were created by filling the empty skins of hunted animals. Today, with the help of modern technology, stuffed animals are created synthetically. Most synthetic stuffed animals have an outer covering made of natural materials to give them a natural look. Modern stuffed animals come in a variety of shapes, sizes, and colors. Prices depend on the quality of materials, softness, and the realistic appearance of the stuffed animal.

Running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. I was setting up a new PPC campaign the other day and were struggling to find the right keywords. I was promoting an affiliate program in this case. To convert the click (on my ad) to a sale the user had to submit his/her zip code only. The actual offer was that the user then could be winning a digital camera from a certain brand.

Thinking of who might be interested in winning a free digital camera I started evaluating keywords around digital cameras. People looking to buy a new digital camera could be the right target group but to my surprise some common keywords did not generate much traffic at all or were so expensive that there was no profit to make for me. So, now in need of finding keywords that would generate traffic I started evaluating keywords away from digital cameras. What else would you use when having a digital camera?

Well, people still like to print photos and so I started experimenting with keywords around photo printers, ink, cartridges and printer related accessories. You will be surprised how many keywords I suddenly had at hand and how low bidding prices were. Still at the same time the keywords were good enough to create several thousand impressions of my ads a day and to create a good number of clicks that converted to sales.

So, if you are designing a PPC advertising campaign make sure to think outside of the box. If keywords for the actual product are to expensive or do not convert really well, a look at things used around the product might be well worth the time. In my case I was able to convert about 80% of the clicks to a sale. Part of that success was having a great mix of keywords and low bidding prices.

About The Author

Christoph Puetz is a successful Entrepreneur and international book author.

Samples of affiliate marketing can be found on Hot Deals Online and Free Screensaver Download for your review.

This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the two links and that these links must be clickable.

Nowadays the problem isn’t just what to watch on TV, but the kind of TV you want to watch it with. There is just a huge variety available in the market todaynot just brands, but product categories. Here are some things to consider as you make your choice.

Direct-View televisions have amazing picture quality, while still being less expensive than flat panel types. Screens come as small as 9 inches, and as big as 40 inchesimagine how fun it would be to play the Playstation 3 on that! Because of the shape of the screen, you have a good view from nearly any angle in the room. Unfortunately, many people say that it doesn’t give quite the “immersive” experience that you can get from other types of televisions.

Rear Projection televisions also give excellent image quality, and can be considered to be better than some of the newer technologies. It has the richest and subtlest blacks, and are very very affordable. Unfortunately, they’re bulky. Some models are 30 inches deep, making it difficult to put it into a standard TV cabinet. (And because of its weight, it’s hard to move around.) And they require to be finetuned by an expert to maintain optimum image quality. Some complain that the image starts to dim when viewed from certain angles.

Microdisplays are smaller rear projection TV’s. They have very sharp images, and have no rainbow effect. But it’s difficult to watch comfortably from a short distance (some people describe it as something like watching TV through a screen door), so you need a big viewing room.

DLP rear projections have good black levels, and smooth pictures, but there’s some “noise”sparkles in some areas of the screenand can occasionally have rainbow effects, especially when you move your eyes quickly.

LCO’s have excellent resolutions, some as high as 1080×1920. Prices are high, too, and you may have some problems getting the really rich black colors.

Flat Panel TVs, the new big thing to hit TV, are being praised not only for their high resolution but their form factor. They can sit elegantly in a living room, almost as sleek as a sculpture, and the handy shape also means that they don’t take up valuable space (ideal for those in small city apartments). Disadvantages include burning in of static images. LCD Flat panels don’t have the burn in problem, but may be difficult to view at wide angles.

As you can probably see, choosing the right tTV for you involves many different factors. These include, of course, your budget. How much are you willing to spend on your television? Of course, prices are affected not only by the type of television, but the size. Also look at the set-up of your room. Certain types of televisions are best viewed from some angles, or have blind spots. Where is your sofa located? Where will people be seated when they watch? Consider that when you choose a model.

Do you want to advertise about your website?Wait and have a look here. Don’t just start spending money on advertising because there is a very effective way to increase traffic on your website and the important thing is it’s free. It will boost your bussiness like crazy. Just try it.

The only thing that you need is a little writing talent. If you think that you can write couple of articles a week, what are you waiting for.

Do you know what,there are thousands,ohh sorry,millions of e-zines and websites out there,trying to find new articles for their website. Try your talent and send your articles to different websites and e-zines. Most of them accept the articles without any problem.

It is really simple what they need is what you have. They need to pass on good,valuable information to their customers. So help them and inturn they will give you free advertising.

Ok here are few steps about what you have to do…..

1. Write an article on something that you like or some topic related to your website.

2. Include two or three lines of text giving information about you and your website at the end of the article. Also don’t forget to give a link to your website.

3. Send the article to e-zines and your done.

Look it’s so simple and you will have instant clicks to your website. And if the article is published and reprinted over and over again,there is nothing like it.

It’s a very simple free marketing tool,just try it and see the results

About The Author

Vinay Kumar is a graduated student from MIT. He is also the founder of www.sourcecode.co.nr. His educational background and work experience is basicly in the field of computer science and programming

vinay_141@yahoo.com

To increase the site traffic you can have a system of delivering free email newsletter for your subscribers and potential subscribers. The costs involved are minimal and if executed properly then the paybacks are great and will result in increased pay subscribers for your site.

Email newsletters are also called ezines. It is a type of electronic direct mailer that you send to your customers. Email Newsletters work as a timely reminder to both the potential subscriber and the current customer about what your site or product it is offering. Through the newsletter you can inform the customer about the new products, new product features, new schemes, new company or site achievement or even a story about the company. This will help you to be in constant touch with your customers.

To make your newsletter a success and a profit generating proposition, you must follow the basic rules and a few tips that are given below:

Have a theme for the newsletter which relates to your site. The newsletter can carry an article, anecdote, a tip or an answer to a question about your site topic. It will make the content real and the customer will be happy that you are sharing useful and or interesting information with them.

Have a short and catchy title for the Newsletter. It is good to have a catchy title for the newsletter, because the customer or potential customer will associate the ‘title’ with your website or your product and it will act as a recall instrument for your web site. Newsletter titles like Website wisdom, Web Tactics etc will make good titles, in fact anything or any name that will carry a message for your site, will be good.

Decide on the weekly delivery day for your Newsletter. Decide on particular days of the week to deliver the periodic newsletter. The customer waits for the newsletter on that particular day. If you have say Tuesday and Wednesday as the newsletter delivery days, then your site will have maximum visitors on those particular days, which indicates that a newsletter is a kind of reminder or a knock on the customers mind to visit your site.

Decide on average length and style of the newsletter. It is important to keep the length of the newsletter short, because the audience or the reader looses interest in the content, if it is very long.

The style refers to the way your newsletter will be designed. Will it have a small teaser content in the mail, with a hyperlink to the main newsletter/article content on your website, or will you send the entire newsletter in the mail. Will the content be simple text or will it be in HTML format. Make sure what ever you choose should be supported by most people for example, HTML is not supported by many people’s email.

Jot down a few themes/issues that you could cover, in advance. For the periodic newsletter, you should have several choices for the issues and subjects that can be covered. If the themes for the newsletter are already there to be chosen from, there will be no last minute panic regarding the theme and the topic content that you will be writing on

All the visitors visiting your site may not get converted to the pay subscriber category, immediately. For such prospects you can offer a free newsletter for a limited time. This newsletter will serve the dual purpose of acting as a reminder to the prospect about your web site and /or the products and will also give some useful information on a topic related to your site/product, to the client.

Last but not the least

You can have a trial run of the free email/ newsletter service. This will help you gauge the market for a subscription site, before you actually get caught into the cycle of ‘pay for access’ syndrome. Another way you can use the free newsletter, is for testing the new topics that you plan introducing to the websites. You could offer free subscription on a particular topic, till a particular number of registered users for that topic are reached, after which each new subscriber will have to pay a subscription fee for accessing that topic. While advertising for the new topics you could mention that free subscriptions are available only till a given time, after which all new subscribers will have to pay to access the website.

This article was written by Craig Dawber of smarket-associates.com
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