Buying Sales Leads for Agents
August 26th, 2009
Brokers used to pass a significant portion of their day cold calling prospects who, much of the time, did not ask to be contacted. Today, insurance marketing for agents includesleveraging qualified leads from lead generation websites. These insurance leadgen sites offer a cost effective alternative to prspect lists and other marketing strategies.
Sales lead websites provide a cost effective product for insurance agents searching for more customers. First, these companies gather information from users interested in a new insurance policy through their own network of sites. Then, they use the data supplied to pair each user with localized brokers.
There are plent of diverse insurance leadgen sites, all claiming to have the best leads. How are you supposed to know which one to select? There are distinct features that good leadgen companies hold that can help them stand out from the rest including filters, pricing, refund policy and billing.
The price of each insurance lead is one way to look at an insurance lead company. All the same, you must know that higher priced leads may earn you an increased number of new customers than low cost leads. It seems that most of the time, you get what you pay for.
Most lead generation sites will either require you to either put down a small initial payment or will charge you at the end of each month, but you should be wary of leadgen sites that try to have you put a significant amount of money up front.
Bogus insurance leads are inescapable. Sign up with a lead company with a great refund policy and this shouldn’t be an issue.
Lead filters help eliminate low quality consumers. A sales lead company should give you filtering options including geotargeting and lead filtering. Mostly, you will have to pay more to add filters, as you will be sent better quality customers, but the extra fee is usually worth the extra price.
When buying sales leads, you shouldn’t only stick with one company. You should test various leadgen sites. A few will be best for auto insurance sales leads while others might offer better homeowners insurance sales leads. Trying different sales lead sites will let you to also keep your agency protected in case one or more of the insurance lead service’s quality comes down.
