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If you take a quick glimpse at the Capital’s most classy regions you will uncover that at its heart is a stunning Matches shop packed with the most charming clothing from the world’s most prestigious designers. With one click you will see at the middle of the net matchesfashion.com, which offers the best of online designer retail fashion.

Matches is a store with a distinction, not purely because it provides a marvellous blend of selection, quality and brilliantly designed fashion but because each retail store has its very own distinct personality created to mirror the companies London neighbourhood. With outlets in scenic Wimbledon, leafy Richmond, chichi Notting Hill and art deco Marylebone, matchesfashion.com is at the heart of fashion in the Capital.

On a global level matchesfashion.com expands the Matches individual spirit to an international audience. As a one stop destination it’s very simple to glance through the designer fashion delights of London from anywhere in the world. Accessible on the World Wide Web are all the traditional brands from Yves Saint Laurent, Chloe, Alexander McQueen, Diane Von Furstenberg to ones to keep an eye on, new kids on the fashion scene, Peter Pilotto, Christopher Kane, Roksanda Illincic and Hannah Martin. Matches helps you to keep your finger on the fashion beat by having just in deliveries, brilliant style advice from mystylist, hints from our global consumers and all the latest fashion updates from Ruth’s daily blog.

If that was not adequate then this year has the launch of the Matches Editions project which is a new collaboration between Matches and some of fashion’s most talented fashion designers to construct the best & most attractive, can not get anywhere else, limited edition costumes. To be launched this spring on a spectacular new micro site matcheseditions.com. Matches Editions showcases fantastic outfits from leading designers Balenciaga, Halston, Alexander McQueen to name a couple.

“Matches have developed Editions with our most illustrious designers - specifically selected for their directional yet lasting features - offering you an iconic wardrobe staple that you can continually return to knowing that you own a superb piece of design…!” Bridget Cosgrave, Matches Fashion Director.

The winning Matches blend of forward thinking style & ground-breaking approach owes its triumph to owners Tom & Ruth Chapman. The Chapman’s set-up their very 1st fashion store in Wimbledon in 1984 & ever since then they have built-up a sizeable empire which consist of 14 women’s & menswear outlets, a successful website matchesfashion.com & franchise outlets for DvF and Maxmara. With all of this it’s of no surprise that Matches has developed a great following amongst the City’s most cultured fashionista’s over the last twelve years. Find all the latest fashion designs and products currently on sale by Alexander McQueen.